Editorial and Brand Consulting
During my 14 years as a writer, editor, and recipe developer, I’ve tried on just about every editorial hat. I’ve worked at Real Simple, Food and Wine, BuzzFeed, and my work has been published by SHAPE, Country Living, and Food52, to name a few. I’ve also written two cookbooks, Healthyish (Abrams, 2018) and Help Yourself (Houghton Mifflin Harcourt, 2020).
What you might not know from my bylines is that I have a behind-the-scenes editorial consultancy. I work with individuals and brands to find the right words, strategies, and stories to get their message across. Whether it’s a book proposal you want to start for a dream project, a healthy packaged food you want to launch, or an important essay that’s not quite there yet, my broad toolkit can help bring your idea to life.
We will begin with an initial brainstorm and diagnosis call to go over your dreams, hopes, goals, and concerns specific to you. Below is a sample of the type of work I do. Interested in working together? You can schedule a free 30-minute consultation to discuss your editorial needs. From there I will craft a proposal unique to your project and needs.
Editorial Coaching
Going from ideas to execution can be tough. Whether you’re just getting started or rethinking the platform you’ve already built, I will work with you to tailor an individual work plan to keep your website, newsletter, or blog running smoothly. We’ll begin with a diagnosis and treatment regimen, reviewing existing collateral, deadlines, and goals, and I would work with you to create a customized editorial plan to bring your project to life.
What this might look like:
1. Comprehensive strategy document with plan of action by platform
2. Overarching editorial and strategy calendar for the first year, distinguished by platform
3. A one-page guideline summarizing your objectives, mission, brand values
4. Dialing in your voice to sound like you (while still saying what you need to say)
5. Editing text as needed (recipes, blog posts, newsletter, social collateral, etc)
Book Proposals
So you want to write a book. Great! My book proposals have been praised by publishing house editors for their thoroughness and strong voice. I am here to help you make your dream a reality, from big picture ideas to nit-picky line editing. Whether you’re attached to an agent or not, a clear, well-written proposal is the key to getting a book deal. But where to start? What is important to say? I’m here to help.
I’ll coach you through the requisite elements for a complete and effective proposal. Then, I’ll create editorial and scheduling guidance to get the proposal done on time, providing coaching the whole way. Finally, I will do a borderline-obsessive copyedit of the document to make sure it’s in perfect form to send to agents.
*Agents: I also am available to work with your potential or existing clients for ghostwriting, proposal or manuscript coaching, and collaborations.
Brand Consultation and Development
I have extensive experience curating products in the food and health space, and work with brands to help execute their product in a way that fits the values, goals, and aesthetics of the brand. For instance, you might want help rethinking the way a food chain communicates its wellness initiative to consumers, or helping find a balance between healthful and delicious options for a line of snacks. I’m available for one-off interviews or long-term collaborations.
Bespoke Project or Consulting
This option is a great pick if you are looking for a multi-purpose guide while beginning a new project, or a comprehensive review of where your work or brand stands. Whatever the case, I am available to help you dream up where to go next.